Case Study - The Superbike Factory - Custom Printed & Embroidered Workwear | LJ Workwear

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Case Study – The Superbike Factory

Situation before work:

The Superbike Factory is Europe’s largest motorbike superstore. They provide all sorts of motorbikes, from second hand to top of the range modes. They offer a wide range of makes, models and sizes of motorbike. They offer both sales and service, so have a number of different staff roles, all needing workwear and equipment. Prior to using LJ Workwear, Superbike Factory used an alternative provider for their workwear. They found that this supplier could not keep up with the rapid growth that the company was going through. They were difficult to get in contact with, Superbike Factory could only make orders over the phone and they were slow to get out the workwear needed for new staff.

What they wanted:

Superbike Factory needed a workwear supplier who could keep up with their growth as a business while maintaining a certain level of service. As a rapidly growing business, Superbike Factory needed to get new workwear on a regular basis. As new staff joined the business, they needed to be equipped. Superbike Factory needed a supplier who could handle their requests easily, on time, and fulfilling any special requests.

What we did:

We consulted with Superbike Factory to determine what they needed from their workwear. They had a number of roles that needed equipping, each with their own workwear needs. We went through a comprehensive re-brand together, producing a range of swatches with logos. Then we could tweak the thread colours to produce the exact results that Superbike Factory wanted. Together, we produced a number of ‘Manpacks’ with which they could equip future employees. These included: T-Shirts, Sweatshirts, Fleeces, Soft-Shells, Cargo Trousers, Hi-Vis jackets and more. All of these could be branded with Superbike Factory’s logo.